Top 10 mistakes cold callers make on the phone (# 8).

Mistake #8 – When leaving voicemails, not saying our phone number s-l-o-w-l-y and repeating it. 

D'ohIf you’re old enough to remember who Andy Rooney was, you might recall he would whine things like, “Have you ever gotten a voicemail with a telephone number left so rapidly that you had to listen to it multiple times before you got the whole number?”  Well, I have and I know you have as well because it is all too common. 

You know what I do with those voicemails?  If I can’t get the number after the second attempt, I delete it.  And, heck, I think every cold call to me is a prospect, so I’ve got an incentive to listen.  Trust me; the rest of the world is not so kind.

In our Prospector’s Academies™, which includes The Appointment Making Formula™, we will actually role play the leaving of voicemails.  What we hear a lot in those role plays is nervousness.  That nervousness generally represents itself in speed. Slow down a little bit.  If you think your voicemail is too long, then it is.  Work on shortening it, but make sure you leave your number twice and say it s-l-o-w-l-y.

By the way, if you think because you’re leaving it from a land line to a land line you needn’t repeat it, think about this.  How often do we retrieve our office voicemails with our cell phone?  Ever had one of those clicks happen which causes you to have to listen to the whole message again? Leave your number twice and say it s-l-o-w-l-y.

If you’d like more information on the topic of using voicemails and emails to set more appointments, check out the highlighted blogs above and drop us a line or give us a call. Or, if you’re simply interested in why no team of sales professionals has ever failed to at least double the number of Initial Appointments they were setting after going through one of our programs, give us a call or drop us a line. We love talking appointment making!

Caponi Performance Group and Contact Science jointly market the telephone prospecting and cold calling solution called Coldcalling101™.  It is the only comprehensive solution to solving the biggest barrier to success in most selling organizations—the inability to secure enough Initial Appointments to begin the selling process. We accomplish that through simultaneously addressing both the efficiency and effectiveness of the process.  We can be reached at 817 224-9900 or at  You can also find answers to many of your challenges in our books: Contrary to Popular Belief, Cold Calling DOES Work! Volume I: Effectiveness, The Art of Appointment Making and  Volume II: Efficiency, the Science of Appointment Making.


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