“It’s personal.” Is that a good message to leave for a decision maker to get them to call you back?

No—and here’s why.

This actually happened to me yesterday. I received a cold call and my administrative assistant took the call. She asked if she could take a message and was told to tell me “It’s personal.”

So, let me take you through my thought process after receiving the message. First of all, I didn’t recognize the name. Second, he did not leave a company name (presumably to make it sound more ‘personal’). That made me leery right out of the gate. If it is personal, generally people will leave a bit more information, at least about who they are, even if they don’t want to leave the reason with someone. Hey, even the IRS will tell you it’s the IRS.

From the perspective of the caller, here’s the good news: I did return the call as the curiosity hook does work. As I guessed before returning the call, it wasn’t personal. It was a salesman attempting to sell me something.

Here’s the really bad news from the perspective of the caller. There is no way on God’s green earth that I would do business with someone who begins the relationship by trying to trick my administrative assistant or me with a lie.

We do believe in using curiosity to set a hook for a return phone call. We also believe in creating a long lasting relationship with clients/customers, which means being honest with them.

If you don’t have a good enough value proposition to get someone to call you back, find something else to sell.

If you’d like to read about Six ways to get more voicemails and emails returned, click on the link and you’ll be taken to a blog on the topic of what does work.

Additionally, if you’d like more information on things to avoid and how to craft voicemails and emails that do get returned and begin a fruitful long term relationship, you can click here and be taken to seven more blogs on the topic. If you like information on why no team of sales professionals has ever failed to at least double the number of Initial Appointments they were setting after going through one of our programs, give us a call or drop us a line. We love talking about the challenges of appointment making!

Caponi Performance Group and Contact Science jointly market the telephone prospecting and cold calling solution called Coldcalling101™.  It is the only comprehensive solution to solving the biggest barrier to success in most selling organizations—the inability to secure enough Initial Appointments to begin the selling process. We accomplish that through simultaneously addressing both the efficiency and effectiveness of the process.  We can be reached at 817 224-9900 or at bcaponi@caponipg.com. You can also find answers to many of your challenges in our books: Contrary to Popular Belief, Cold Calling DOES Work! Volume I: Effectiveness, The Art of Appointment Making and  Volume II: Efficiency, the Science of Appointment Making.


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