The five ‘C’s of delivering the same message and techniques.
Many sales professionals will tell you they like to ‘wing it’ on appointment setting calls because they don’t want to sound ‘canned’ or like the proverbial telemarketer.
If you then role play a call with them (or listen in on a call) you’ll hear them fumble their way through the conversation and not get an appointment.
Continue reading “What is a Playbook and why is it required for setting appointments?”
How to be more efficient working remote areas of your territory
I’m sometimes asked how to best manage remote areas of a large geographic territory. This applies to whether it is an ‘airplane’ territory or just a territory that includes more targets outside of a one-hour driving radius.
I am also going to make an assumption here that we are talking about a part of your territory that falls into one of three categories. It is very expensive to visit, you’ve got more opportunity than you can say grace over close to home, or the areas farther away just don’t have as many ‘quality targets’ in it so you don’t go there very often. Continue reading “Six hints for setting appointments in a large geographic territory”
Or should I hit ‘zero’ and be connected to the operator?
If you’re not familiar with our philosophy and approach to appointment setting, we are all about being as effective as we can on each call so we are as efficient as we can be over time in the process of pursuing many targets simultaneously. The reason is that very few of us have extra time to sit and make appointment setting calls, nor do many of us like doing it. Ergo, the fewer the dials we need to make and the less time we need to set aside to do it, the better. Continue reading “Dial by name directories – should I use it or not?”
It’s both an efficiency and effectiveness issue.
Should we canvas for Initial Appointments or use the phone? In environments that require a lot of appointment setting with new targets, it’s a question that gets asked a lot. So what’s the answer? Continue reading “Ten questions to ask to determine whether canvassing for Initial Appointments makes sense in your selling environment”
Two simple ways to cut down on the number of cold calls you need to make.
Very few people (including me) likes to cold call. Even if you really believe in what you sell and know it helps the people who buy it, hearing all those ‘Nos’ can beat you down. So what to do? Continue reading “Two tips to reduce the number of cold calls you need to make.”
How to find the Highest Executive Responsible for Buying within a target company.
Many times acquired lists (or certainly lists of companies we compile on our own) will not have the name of the person we want to meet with. So, where do we go to get this information prior to placing the first call to H.E.R.B? Continue reading “Finding H.E.R.B.”
Why you shouldn’t block your outgoing Caller ID.
So, you think you’re pretty smart and doing yourself a favor by cold calling with the Caller ID on your phone blocked? Here’s why we believe you are hurting yourself. Continue reading “Should you block your Caller ID?”
“Make more dials!” goes the typical sales manager mantra. But is that the best way to set more appointments?
Many clients we’ve worked with originally only had their sales teams reporting to management each week the number of dials they were making to set appointments. Most also track the number of appointments set. But, even in those situations that track them both, it’s not enough to effectively manage the process. Continue reading “Three Metrics required to manage the appointment setting process.”
The value of asking for a ‘Next Calendar Event’.
This is a little long for a blog, but if you take the time to read it and apply its concept, I promise you it will shorten your buying cycles and open up more time for you to actually sell more—e.g. make more money. Interested? Continue reading “How to shorten buying cycles and sell more with one easy technique.”