The most basic activity component of the selling process is the dial. Do you know how many dials you need to make today to hit your annual revenue goal?
The last of the 2018 goal setting blogs is about setting the daily activity objectives so that you can measure your progress towards your goal each day. If you went through the GOSPA exercise, you know that the Strategy piece of the process is very powerful. When you figure out how you’re going to accomplish a particular objective—in this case—your revenue goal, then it’s time to ‘do the math’ in terms of the activity necessary. Continue reading “A simple way to set the basic activity requirements for any sales goal. Blog 4 of 4…”
Do you listen to yourself?
If you are a manager of sales professionals, you are charged with not only driving a certain amount of revenue, but you’re also charged with developing the abilities of the sales team. It’s a given. Our incentive is our own survival and the belief in leverage. We know we’ll be asked to bring in more revenue next year than we were asked to do this year—and most likely without additional headcount. The only way to do that is to have a more efficient and effective team, which is another way of saying I will continuously need more leverage or better productivity out of each of my team members. Continue reading “A simple way to improve your appointment setting performance.”
Five ways to beat Call Reluctance.
Many times we hear the old mantra that, “Once I get started making my daily appointment making calls, I’m okay. It’s getting started that is the challenge. I’ll do anything to keep from picking up that phone for the first call.”
Here are five tips to help us get into the proper frame of mind to start a Call Block. Continue reading “Five tips to help make that first cold call of the day.”
Mistake #10 – Calling the same day and / or time of day over and over again, or calling the same person over and over again the same day.
Albert Einstein once said that the definition of insanity is “…doing the same thing over and over again expecting different results.”
One of the basic tenets behind The Appointment Making Formula™ is having a plan (we call them Best Practices) and then employing technology (we use a specialized tool—the Science of the Art, Science and Best Practice of Appointment Making), called PROSPECTING from Contact Science. it works as a front end to CRMs) to enable the efficient application of the Best Practices and track what you do so that you can leverage what works and change what doesn’t. Continue reading “Top 10 mistakes cold callers make on the phone (# 10).”
Mistake #9 – Not letting the target know when this attempt is the last one.
Many participants in our Prospector’s Academies™ say is that no one returns voicemails anyway, so why bother leaving them? Well, here’s the biggest reason of them all to do so! Continue reading “Top 10 mistakes cold callers make on the phone (# 9).”
Mistake #8 – When leaving voicemails, not saying our phone number s-l-o-w-l-y and repeating it.
If you’re old enough to remember who Andy Rooney was, you might recall he would whine things like, “Have you ever gotten a voicemail with a telephone number left so rapidly that you had to listen to it multiple times before you got the whole number?” Well, I have and I know you have as well because it is all too common. Continue reading “Top 10 mistakes cold callers make on the phone (# 8).”
Mistake #7 – Not leaving voicemails, or leaving long winded ones.
The advertising industry says that it takes seven to nine touches for someone to even remember our name, let alone our message, so why waste the opportunity for two of those touch points (a voicemail and a complementary email) each time you dial. Continue reading “Top 10 mistakes cold callers make on the phone (# 7).”
Mistake #6 – Asking leading questions.
“You would like to save money wouldn’t you?” Remember, less than five percent of the people we call think they are in the market for what we’re selling when we call. If they don’t think they need us and don’t want to talk to us (because we’re also interrupting them), this kind of question backs them into a corner (how can they say no to that question without sounding like an idiot). It is offensive and does nothing but annoy them even more at the interruption. The result: We’ve just made our own job more difficult. Continue reading “Top 10 Mistakes cold callers make on the phone (# 6).”
Mistake #5 – Winging it on each call.
Mistake number four talked about not internalizing our message so that we sound like we’re reading it. The alternative to internalizing the message is just to wing it on each call thinking that this makes us sound more ‘natural’.
The problem with doing it that way is that if we deliver a different message each time, we can’t predict, and therefore, limit the number and types of responses we’ll get. That makes the task of handling those Negative Conditioned Responses even more difficult. Continue reading “Top 10 Mistakes cold callers make on the phone (#5).”
Mistake #4 – Not internalizing the message so we sound conversational and confident.
One of the biggest excuses I hear sales professionals use when they say they don’t want internalize (or memorize) what they are going to say on a cold call is they don’t want to sound like the proverbial telemarketer. They complain that those callers just seem to be reading their scripts in a monotone voice.
Actually, I couldn’t agree more. That occurs when we don’t take ownership of our message and internalize it until we sound conversational. If we’re reading a script, we do sound like the proverbial telemarketer. Continue reading “Top 10 Mistakes cold callers make on the phone (#4).”