Why lying to Gatekeepers is a really bad thing.

Decision makers do communicate with their gatekeepers, you know.

 Admin AttributesI was recently at an event with other CEOs and business owners. Most of the attendees know what my company does so they love to regale me with stories of sales professionals who attempt to get an appointment with them. It is a great way for me to hear the target’s side of what works and what doesn’t.

This past week the subject came up of a ‘technique’ a sales professional (and in this case, I use the term lightly) had used to try to set an appointment with him. He said his regular administrative assistant was on vacation so it worked—for a moment anyway. Continue reading “Why lying to Gatekeepers is a really bad thing.”