How to handle “A family member handles our commercial insurance.”

This one is generally one of the most difficult negative responses for commercial insurance agents to handle. As with most responses, it is not always true because targets know it works, but if it is true, it is a difficult nut to crack. And like all of our Counters, it will work regardless of whether it is true or not. Continue reading “How to handle “A family member handles our commercial insurance.””