Or should I hit ‘zero’ and be connected to the operator?
If you’re not familiar with our philosophy and approach to appointment setting, we are all about being as effective as we can on each call so we are as efficient as we can be over time in the process of pursuing many targets simultaneously. The reason is that very few of us have extra time to sit and make appointment setting calls, nor do many of us like doing it. Ergo, the fewer the dials we need to make and the less time we need to set aside to do it, the better. Continue reading “Dial by name directories – should I use it or not?”
No—and here’s why.
This actually happened to me yesterday. I received a cold call and my administrative assistant took the call. She asked if she could take a message and was told to tell me “It’s personal.” Continue reading ““It’s personal.” Is that a good message to leave for a decision maker to get them to call you back?”
Nobody returns voicemails anymore…or do they?
Our clients report that, in the B2B market space, the percentage of returned voicemails and emails has dropped over the past ten years with the advent of voicemail. Our experience mirrors that. So, the operative question is, “Should we stop leaving voicemails?” Our answer is an emphatic, “No!”, as our techniques have the percentage of returns on the rise again (over 10%), and as we pointed out in the blog covering why we should leave voicemails and send emails, there are plenty of reasons for actually sending/leaving them. Continue reading “Seven ways to get more emails and voicemails returned on appointment setting calls. (Updated.)”
Why you shouldn’t block your outgoing Caller ID.
So, you think you’re pretty smart and doing yourself a favor by cold calling with the Caller ID on your phone blocked? Here’s why we believe you are hurting yourself. Continue reading “Caller ID and the Mystery Cold Caller.”
Mistake #10 – Calling the same day and / or time of day over and over again, or calling the same person over and over again the same day.
Albert Einstein once said that the definition of insanity is “…doing the same thing over and over again expecting different results.”
One of the basic tenets behind The Appointment Making Formula™ is having a plan (we call them Best Practices) and then employing technology (we use a specialized tool—the Science of the Art, Science and Best Practice of Appointment Making), called PROSPECTING from Contact Science. it works as a front end to CRMs) to enable the efficient application of the Best Practices and track what you do so that you can leverage what works and change what doesn’t. Continue reading “Top 10 mistakes cold callers make on the phone (# 10).”
Mistake #9 – Not letting the target know when this attempt is the last one.
Many participants in our Prospector’s Academies™ say is that no one returns voicemails anyway, so why bother leaving them? Well, here’s the biggest reason of them all to do so! Continue reading “Top 10 mistakes cold callers make on the phone (# 9).”
Mistake #8 – When leaving voicemails, not saying our phone number s-l-o-w-l-y and repeating it.
If you’re old enough to remember who Andy Rooney was, you might recall he would whine things like, “Have you ever gotten a voicemail with a telephone number left so rapidly that you had to listen to it multiple times before you got the whole number?” Well, I have and I know you have as well because it is all too common. Continue reading “Top 10 mistakes cold callers make on the phone (# 8).”
How to leave voicemails (and send emails) that get returned more often.
Now that I’ve got your attention, let me lead with a caveat. Most voicemails and emails do not get returned these days. Ten years ago, we averaged 22% of our voicemails returned. I refer to that as the pre-voicemail era. Two years ago it was closer to a disappointing 3%, and now it’s back up to a more reasonable 10% including emails returned.
Continue reading “The most effective voicemail (and email) ever. Really.”
Voicemails do work.
We changed our health insurance for our company a while back. In today’s environment, it’s a lot of work. New laws (don’t get me started) have led to many new types of plans.
Why do I share this story with you? No, it’s not because I want to you share in my pain—it is because the sale originated with a cold call.
Continue reading “Here’s a story of a cold call voicemail that became a sale.”