How to Professionally Disengage from an unsuccessful appointment setting call
So, you’ve made the call, attempted your appropriate Counters to the “No thank you” you heard and still failed. What do you do now to grease the skids for next time around? And you will try them again in the future won’t you??? Continue reading “How to Professionally Disengage from an unsuccessful appointment setting call”
How to do it without coming across as tone-deaf and calloused.
Image courtesy of SlidePlayer.com
There are two reasons to keep prospecting during the COVID-19 scare:
- Prospecting, particularly appointment setting is not something most sales professionals like to do. It is also a habit. When we stop for any reason, it has always been hard to get restarted.
- If you stopped prospecting in March, continued while we’re all sequestered during April and while things are ‘getting restarted’ in May, you’ll have turned off the pipeline spigot for 90 days. If you’ve got a 90-day buying cycle, you’ve turned off new revenue for six months. That’s half the year. Need I say more?
Continue reading “Should we continue to prospect during the COVID-19 scare, or wait it out?”
This one is generally one of the most difficult negative responses for commercial insurance agents to handle. As with most responses, it is not always true because targets know it works, but if it is true, it is a difficult nut to crack. And like all of our Counters, it will work regardless of whether it is true or not. Continue reading “How to handle “A family member handles our commercial insurance.””
There are two rules our targets play by when they answer the phone. Ignore them at your peril.
Remember the movie, Ground Hog Day? Bill Murray kept experiencing the same day, over and over again, until he finally addressed what was causing it.
So, what does that have to do with appointment setting? It’s this. We seem to hear the same thing when we ask for appointments, over and over again. Yet, many of us are not yet prepared to handle those responses. I have an old saying, “Shame on us if we’ve heard the same response more than three times and we haven’t taken the time to prepare how we’re going to handle it.” It becomes our own personal Ground Hog Day. Continue reading “What does the movie Ground Hog Day and appointment setting have in common?”
Why ignoring this concept is costing you money.
Let’s face it, producers come and go, but territories tend to be permanent. Marsh Berry says on 54% of newly hired producers will validate.
If you think about it, regardless of how we divide up our universe of potential new clients into territories, the individual targets within them stay the same. So, as I like to say, shame on us if our universe of potential targets are not warmer and better defined a year from now than they are today. Continue reading “How to build territories in Commercial Insurance over time.”
An article from the Harvard Business Review.
Sales training, when coupled with ongoing coaching works, period. According to the Sales Executive Council, sales professionals that receive fewer than two hours a month of coaching average 90% of their assigned quota. Those that get more than three hours of coaching per month average 107% of quota. Continue reading “Where is the biggest payback in coaching sales professionals?”
How to handle diminished time available for an Initial Appointment.
If you’ve been selling long enough, this has happened to you. The target informs you as they greet you that he or she only has 15 minutes instead of the normal hour set aside for an Initial Appointment. How should you handle the situation? Continue reading “How to handle, “I only have 15 minutes.””
Can you really say something that your competitors aren’t?
Another reason we don’t believe in investing enormous amounts of time on making the ‘Opening Approach’ on an appointment making call ‘perfect’ is the fact that it is really difficult to differentiate oneself from the competition in a sentence or two. More importantly, it is impossible to create one that your target hasn’t heard before. Continue reading “Why using your Unique Selling Proposition in your opening script doesn’t work.”
Or, at least an effective one. A step by step formula.
In a blog entitled, How important is it to ‘nail’ your opening statement? I suggested it just isn’t worth agonizing over the creation of a ‘killer’ opening script. I stand by that. What this blog attempts to do is give you a step by step process to build one that is effective in getting you into the conversation you want.
Regardless of how good you make that opening; your targets will still say no when you first ask for the appointment over 90% of the time. If you understand and accept that, then the process below will help be in a strong position to ‘Counter’ the no you get. Continue reading “How to create a killer opening script.”
Hint: It’s not as important as you think.
Regardless of how good your opening is, over 90% of your targets still say no when you first ask them for an appointment, don’t they?
Many sales professionals and their managers who must set appointments with people they don’t know tell me they struggle getting to the ‘perfect’ opening that will get people to agree to an appointment with them. In my opinion, that is a waste of good time. Continue reading “How important is it to ‘nail’ your opening statement?”