Or, at least an effective one. A step by step formula.
In a blog entitled, How important is it to ‘nail’ your opening statement? I suggested it just isn’t worth agonizing over the creation of a ‘killer’ opening script. I stand by that. What this blog attempts to do is give you a step by step process to build one that is effective in getting you into the conversation you want.
Regardless of how good you make that opening; your targets will still say no when you first ask for the appointment over 90% of the time. If you understand and accept that, then the process below will help be in a strong position to ‘Counter’ the no you get. Continue reading “How to create a killer opening script.”
Or should I hit ‘zero’ and be connected to the operator?
If you’re not familiar with our philosophy and approach to appointment setting, we are all about being as effective as we can on each call so we are as efficient as we can be over time in the process of pursuing many targets simultaneously. The reason is that very few of us have extra time to sit and make appointment setting calls, nor do many of us like doing it. Ergo, the fewer the dials we need to make and the less time we need to set aside to do it, the better. Continue reading “Dial by name directories – should I use it or not?”
There is a concept in psychology called, ‘Learned Helplessness‘. It means that when we experience something often enough, we can develop a belief that supports that experience. With cold calling, we hear the following comments from people all the time. “Cold calling doesn’t work.” “Leaving voicemails doesn’t work.” “I won’t use scripts because it makes me sound canned, like the proverbial telemarketer reading their script.” Continue reading “Cold calling…does it work or not?”